Though the phenomena of alms deeds has been existing in the human society for a very long time. However the interest in this phenomena has appeared among psychologists, sociologists and human behavior analysts quite recently. One may notice that during the last years more and more people become involved into the charity public actions and take part in charity auctions, exhibitions and performances. Generally the most part of the people are not likely to participate in the charity actions since they don't see the concrete persons who need real help. In that way our mind works. Moreover there are some people who suppose charity to be a waste of time and money. Their main argument usually sounds like "I need help myself".